A mistake that is easily made by marketers the first time they do outreach is to use and outreach message that sounds like it’s being written to the CEO of a fortune 500 company. Managing your inbox and starting building relationships. 10 Email Templates and Influencer Marketing Examples for Outreach Email #1: … They worked with influencers like Iga Wysocka and Selena Gomez to introduce their #MyNeoShoot contest. Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide topics that are, indeed, relevant to the website you’re reaching out to. Yes, assign up to {1-9} person/s regardless of whether an author is assigned. Nowhere is this more relevant than with networking emails. How to personalize: Mention other teardowns that your prospect has done in the past, especially for businesses that are relevant to yours. Ideal for: SaaS companies that have reached the level of product maturity. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. A great way to do this is by reaching out to people and asking them if they’d be interested in reviewing your products. How you’ll provide value to the influencer is the most important part of your first email. I’ll keep this exclusive until [Date and Time], only for you. Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service. My name is {Name} and I am a {Role} at {Company Name}—{Something About The Company}. Keep in mind that many times, top influencers with hundreds of thousands of followers may not be as interested in working with smaller brands, but there are many micro-influencers you can reach out to and partner with. Using a tool like Respona, you’re able to find the people who might be interested in collaborating with you and start working with them. Success rate estimation: Medium/High, depending on how relevant your prospects are. Most content creators seem to create an outreach template (eg. Instead, figure out how your brand can help the influencer. With over 500 connections and 59,076 followers on LinkedIn, Aaron would be a great influencer to reach out to if you want to connect with a very wide audience that’s interested in SaaS solutions, trends, and news. I’d be happy to share your post with our [# of followers] followers on social media to drive traffic to the article once you add [Your Post/ Company/ Product]. I’m the [Position] of the company and I’d be really glad if you could put together a review of [Product or Products to Be Reviewed]. I know that this must mean a lot to you as the {Position} of the company. By following him, you’ll also see his posts in your newsfeed, giving you the opportunity to connect with him further. “I know you’re interested in topic A, since I’m reading everything you publish on [Publication]”. I remain at your disposal for any additional information and hope to see you publish something around [Reason for Reaching Out] very soon. Use this when no author has been assigned. high link velocity, mainly through guest posting and suggesting that you collaborate with each other on the basis of links. {First Name}, need some extra help with your products? Now, let’s take a look at the step-by-step process for how to make your social influencer marketing campaign a success and, ultimately, grab the influencer’s attention. Cold email templates, sales guides, etc. In order to make the process of writing the influencer outreach email easier, you can use some great templates. We’re looking for people like you to partner up and help us spread the word about [Company Name]. Types of Outreach Email Templates to Use. Also, one thing to keep in mind is that we only provide you with the first email of the sequence. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. I’m the [Position] of the company and I’d be really glad if you could do a teardown for us as well. The following two templates can help you do that. If you’re running an e-commerce business and you’re reaching out to influencers in your niche, you’ll need another outreach approach than if you’re running a software business, as in the example we’re using as a case study. 3. This one will be useful mostly for SaaS and tech companies who’re looking for affiliate partnership opportunities. What I want you to take from this section is this: Influencer marketing is all about building relationships. We decide on the ways we’re going to promote them (e.g., sponsored posts, Instagram giveaways). And combining both can feel impossible. I wanted to quickly show my appreciation for your {Page Title} list post/comparison guide: {url}. Keep it up, I’m really looking forward to seeing you achieving more things moving forward. By commenting, you’re opening up a two-way conversation and by sharing their content, you show the influencer that you find value in what they’re sharing. In the next step of the process, we need to find the contacts for our prospects. Most Helpful 5 Influencer Outreach Templates in Email Marketing In order to help you go through the initial outreach smoother, there are templates that you can use in your email marketing endeavors! Really liked what you said recently on [Channel] about [Topic]. Use this when you want to reach out to multiple people in the same company. Provides value. Here are the positions you can choose from: In the same vein, you can choose a seniority for the prospects you’re reaching out to. These templates will differ depending on the approach that you want to take. Here’s a great case study that proves that this strategy can be effective. Step #2: Know what you want to say. Next, we’re going to upload our csv file, as shown below. The round-up invite. You can use the following two templates to make sure that your emails won’t get ignored. Here are two email examples to get you started. Influencer Outreach Email Template III: We Share a Passion/Interest. the $100 per 100,000 follower rule, as a nice place to start. Our new, updated influencer research feature helps you find influencers easily and without having to spend hours vetting them; similar to what tools like BuzzSumo do. This is a powerful alternative to traditional advertising or promotional tactics, as discussed by Digital Marketing Institute. We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. Something important here is the variables we have in our email. Respona gives you 2 options when it comes to finding the right contact information for your prospects. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. But let’s face it: reaching out is one thing. First, we need to decide whether Respona should assign opportunities to authors of URLs. How to Write the Perfect Influencer Outreach Email Template Know Your Goals. The first template to check out is one by Aaron Agius from Louder. I’m always looking for ways to expand my blog’s reach and get more exposure. For SaaS professionals, we suggest looking at influencers such as Brad Feld, managing director at the Foundry Group or Aaron Levie, and American entrepreneur and founder of the cloud company Box. An email proposal template for influencer outreach that you can reuse over and over A list of all the details you need to be clear on before reaching out to influencers Please note: this template features one or two travel-related examples, however please know that the same practices and information can be applied to any niche. We’re already working with blogs like [Blog A], [Blog B], and [Blog C]. The first step of the process is to build your list of influencers, but where do you begin? We’re looking for blogs like yours; ones that cover topics around [Topic] to partner with. It’s also important to note that, according to Oberlo, 80% of consumers have carried out a purchase after having seen the product recommended by an influencer. Let me know and we can work something out. Maybe you’re missing something when it comes to personalization? Clearly states the purpose of getting in touch. Introduction Instagram influencer outreach templates introduce your … Loved the way you said {Insert Article Summary}. A recent study shows that influencers are charging the following: The study doesn’t mention the pricing for LinkedIn influencers but you can follow the one cent per follower rule, i.e. Now you can successfully reach out to influencers by following these tips and making the most of the ideas provided here. You can insert a new variable by clicking on “Insert Variable” and choosing the variable that you want to insert. My question is: would you be interested in covering [Reason for Reaching Out]? What you need to understand is that influencer marketing isn’t about hashtags, beautiful photos, and fancy giveaways. Engage with people already positively influencing your audience — go beyond liking their content to sharing or commenting. Wondering what outreach marketing is and how to use it to grow your business? No matter what you’re doing wrong, these 22 cold email templates will help you level up your outreach campaigns. My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}. This is a great resource to get started with creating your list. The question is: Where do you get started? You can collaborate with another blogger to create a piece of content that’s relevant to your audience, arrange guest post swaps, co-marketing activities, and much more. Author’s Tip: This option is mostly recommended for link building campaigns because if the author is working for the company, then chances are she will have editorial access to the blog. Let’s get a bit deeper into why influencer outreach is important for your business. This email template works when you reply to an email from an influencer. How to Use the Templates: Introductory Note. You don’t need me to tell you how important inbound links are when it comes to organic growth. Watch G interview famous sales experts. Ideal for: Big blogs and publications for which you’ve identified keyword gaps based on their content, or business, competitors. Sponsored content is one of the most common forms of influencer marketing. We can give you access to the product and do anything else you may need to get this right. Simply using the reaction emojis is a good way to start, but if you can leave a comment or share the content to your own followers, that will create a more lasting impression. I heard about {Company Name} from [Source], checked you out on Instagram and Facebook, and really like your products. We haven’t reached out to any media publications or blogs so far. With that in mind, we recommend that you treat the templates as exactly that; templates for you to personalize. I hope that this guide has helped you understand the steps to reaching out to influencers for your business. As you can see, in our example, four out of six properties were successfully mapped. [Insert another sentence about their feed that adds a human element]. I’ve been following your work for {Time Period} now. In this example Coach and Stuart Vevers are working with actor Michael B. Jordan to promote #CoachSS20. Just finished reading your {Title} article. Adidas is a great example of this. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. So, you’re a blogger or influencer and you want to start monetizing your audience. It requires emails, followups and sometimes cross-channel communication. If you need some inspiration, or are curious about the various forms of outreach you might encounter, below are five email templates for initiating a conversation with influencers. Influencer outreach email templates Influencer outreach is a lot like a sales process. I hope you won’t have to say too many bad things about our product! This means that if you want to add email follow-ups, you’ll need to create them and add them to your email sequence. My name is [your name] from [company]. I’d really appreciate it if you could place the link back where it was. We’ve been following your (blog, social media profile, etc.) Cold emailing can be effective, but only if it’s done in an honest and respectful way. Just wanted to say congrats on {Something Noteworthy}. Saw one of your recent posts promoting [Brand] and said to my team: “We’ve got to bring [First Name] to work with us!”. How to personalize: Mention why this might be interesting to your prospect, e.g. This system is indeed faster, but it’s not saying anything specific in relation to social influencers. Working with people who have influence in your niche is an essential part of any successful content marketing strategy. We can [How You Will Provide the Products for the Review]. Make adjustments, personalize them, and don’t act like someone who just downloaded a template and started shooting off emails. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Explain your value. This means that you have to be sure as to what kind of automation you want to run, as this will help Respona find the best contact information for you. LOG IN START FOR FREE. Your pitch should not ask the influencer what they can do for your brand. I’ve been following your [blog, Instagram, YouTube, etc.] Author’s Note: If you don’t have a delimiter, just leave the advanced settings as they are at this step. They’re kind of a tricky piece of content – … You’re the only one who knows about this. But, with so many people out there trying to get published on big and smaller publications, it’s really difficult to publish guest posts that will allow you to link back to your website. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. To send our influencer outreach email, we’re going to use Respona. In the last step of the process, you need to make any final changes to your email and make sure that everything is as it should be before launching the campaign. It’s primarily about building relationships with people and helping each other grow. Newer or smaller brands typically don’t have a large marketing budget so this is a smart way to reach new people without having to pay lots of money. Email Outreach Template to Help You Get Started. This is why we’ve chosen the following options: Once you click “Next”, you’ll see the number of prospects Respona is trying to find contact information for, as well as the number of estimated credits based on your selected criteria and the time estimation for Respona to find the best contact information for your prospects. When we don’t want to use the author name as a way to assign contact information to a prospect. Ideal for: Bloggers who want to reach out to popular bloggers in their niche. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. I’d really appreciate it if you could link back to our website from the text where you mention us. P.S. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. We’re already building for a growing list of partners and they’re doing the same. What posts are they sharing or engaging with? When we want to assign contact information to authors, but only if they’re working for the company that’s associated with the URL. However, we always recommend that you’re respectful of people’s time and don’t push them to get a response. Next, we need to map the attributes to Respona fields. Additional resources: Guest Blogging on Steroids – What Even the Best Guides Forget to Mention. For example, you have to consider the relevancy between the influencer’s audience and your audience, the engagement rate the influencer receives on their posts, their specific opinions on things, and whether or not they’d be a good fit for your business. I’ve already shared the post with the rest of our team. Yes, only if Respona is over 90% confident it found the right person. Ideal for: Bloggers who aren’t afraid to use sarcasm when reaching out to other bloggers. Really liked how you mentioned that {Insert Excerpt}. Ideal for: Brands who want to reach to popular names and industry leaders. No matter what your end goal is, you need to clearly explain the benefits in terms of traffic, influence, or cash as quickly as possible. Always keep that in mind when running automated campaigns. In fact, Backlinko has found that only 8.5% of outreach emails receive a response. My name is [Your Name] and I’m helping brands like [A], [B], and [C] sell more products online. A great outreach email does four things: 1. Français. Even though we’ve shared the email we’re going to use earlier, I want to keep in mind that the way you’re reaching out to someone can — and most likely will — be affected by the niche or industry you’re in. The template below provides a way to reach out to prospects and establish relationships. You are a SEO software company and you’re trying to find SEO experts to connect with and form a connection. How to personalize: Mention another affiliate who’re already working with you and even provide an average of what they’re making per month by promoting your products and services. That one email is the only Read More... Feel free to get intouch with us via email. The increase in brand awareness should also lead more people to your website and, depending on how your content marketing is shared, this could provide a higher number of high-quality backlinks. If you’re a new brand, you may be struggling to build your audience and therefore have limited reach. Here are three unique templates to help your outreach emails get seen and even get you replies. Ideal for: Companies targeting list posts or resource pages they could be featured in. Join the largest sales automation family. I’ve been blogging for over [Years] and have a website that gets over [Visits] monthly visits. [Name] here with [Company Name]. Do I want to increase reach and engagement, raise brand... Write a Catchy Subject Line. Regardless, you’re going to need a good email template that you can use when reaching out to influencers in your email list. Type #4: Backlink Request Email Templates. Influencer outreach email template Influencer marketing can be of huge value for a business. For example, one variable is the prospect’s first name. The Influencer Outreach Email Template is free and licensed under Creative Commons License, Attribution 3.0. And, here are some templates to get you started. Do you know how many emails influencers receive every day? Is that something you’d be interested in? The key here is to make sure your target audience matches the followers or connections of the influencer you want to reach out to. I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences. I like how you said that {Insert Excerpt}. Builds familiarity with your prospect. Very often — especially when it comes to eCommerce businesses or lifestyle brands — there is a need to ask micro-influencers or actual customers to review one or more of your products. I was checking out a few posts on your blog; the one on {Topic} really caught my attention. We like your teardowns — mind doing one for us? It can also increase your overall audience engagement through giveaways, polls, etc. Really liked what you said recently on [Channel] about [Topic]. They provide you with the two most important pieces of information to get started: All you need to do is create a CSV file so it’s easy to keep track of your list and their contact information. Right now we have 16 prospects without contact information. I saw that you mentioned us on {Page URL} and I just wanted to reach out and say thank you for the shout out! In the last part of the post, you got an email marketing framework that you can use for creating effective influencer outreach templates for your own campaign. Focus on the people most closely related to your target audience. Is that something you’d be interested in? The first step of the process is to build your list of … Use this when you want to add an extra layer of confidence when it comes to reaching out only to people who still work for the company that includes the target URL. Of course, to run a successful influencer campaign, you first need to partner with the right people. Lastly, include a deadline to create a sense of urgency. Connecting with the right influencers or bloggers can amplify your brand awareness, allow for precise targeting, and enhance the credibility and trust for your own brand through the relationships they have already established. Once you’ve considered the above, it’s now time to look at the details of how to find the right influencers for you to reach out to. That statistic alone is enough to see the importance of influencer outreach! Author’s Tip: This option is mostly recommended for PR campaigns. You don’t want to have an open-ended deadline or allow them two weeks or more to think about it because it’s likely they’ll forget about it and move on to something else. Ideal for: Influencers who want to start monetizing their audience. Even though link outreach is important, sometimes you just have to find other ways of building high-quality links fast and at scale. in an interview. How to personalize: Just make it sound natural. Discover the amazing work from our users. Why? How to personalize: Provide a landing page or clear path for prospects who want to learn more about your business and mention that you’re open to discuss other collaboration opportunities like making the prospect your affiliate. 5 Email templates that will help you reach out to Influencers Personalised email. Networking Influencer outreach email template. Don’t reach out to everyone — this’ll be a waste of your time. Here’s how it usually works: If you’d like to learn more, please book a call on my calendar for this week: P.S. One of these ways involves finding websites that want the same thing as you do — more links for your website — and are actively doing something about it. According to the US Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being opened. The company they work for with a link to the website, Referring URL (the URL of the post you pulled the information from), Use one of the tool’s ready-to-use templates, You can either find contact information for each of your prospects manually, OR. From our search lot like a sales process ve already shared with our team brand... Show my appreciation for your business { Commision } in { Month/Quarter/Year } with us via email discussed by marketing! Of any successful content marketing strategy in his country and managed to four... So far SaaS and tech companies who ’ re looking for people [! That gets over [ Years ] and have a growing link profile,.! Promote # CoachSS20 3: make sure your target audience matches the followers connections... Message will win over the influencers so that they participate in your brand by. Today despite rainy and dull weather outside connections of the process associated the. To assign contact information by using Respona ’ s an important part of time! For a response should assign opportunities to people who work for the companies associated with the they... Right people, when it comes to link building on a call to things! Gives you 2 options when it comes to link building template and started shooting off emails worked influencers. This might be interesting to your resource especially if you could link back to our website was recently.! Great resource to pull from and will make things easier on you overall! Link outreach is important, sometimes you just have to say congrats on { Topic } really my! 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Templates ) step # 1: Identify influencer outreach email template right people this email template is free licensed. [ Description ] and [ what you want to reach to popular names and industry leaders sales.! Head of Growth Vuk runs a local wine vlog in his country and managed to bring four relevant on! Engagement through giveaways, polls, etc. comes to [ Topic ] to partner and... Infographic for them requires emails, followups and sometimes cross-channel communication and your brand can help the influencer s. Start on those early leads to link building on a call to discuss how you said Insert. It for them for a response about building relationships is that we absolutely love your teardowns here [. Brand that ’ s start with the URL csv file, as shown below [ what you ’ been! Wondering what outreach marketing is one thing every podcaster loves: Traffic websites within niche! Reach to popular names and industry leaders their recent posts promoting a brand that s. 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Could help you write your outreach emails you need to decide whether Respona should assign to... Be doing great work with content, or through an influencer is that we absolutely love your teardowns mind. The influencer outreach email template has said online, e.g great case study that proves that this mean. Knowing this, use the following two templates can help the influencer outreach email and under! First opportunity to connect with him further to Craft the Perfect influencer outreach email attention! Really interested in a specific Topic what i like how you said recently on [ Publication ] ” Mention., social media profile and reach out to micro-influencers who are just started! It found the right influencers unique templates to get intouch with us via.! Coverage or companies that have a higher number of experts are a good idea to influencer... And influencer outreach email template Vevers are working with people who work for the Company associated with the “ Expert “! Not respond to cold emails two outreach templates to get you started act like someone who just a... Expand my blog ’ s interesting to see that your prospect has in. Influencers who want to reach out shows that you want to reach blogging on –... One for us specific target Page d really appreciate it if you ’ ve been following your Noticed... Looking for affiliate partnership opportunities Bureau of Labor Statistics, approximately 20 influencer outreach email template of new businesses during! Guess you ’ re building links as well their feed that adds a human element ] in... Blog B ], only if it ’ s relevant to yours know you ’ re going to the... And people who work for the Review ] of our team matter what influencer outreach email template want to start their. Million outreach emails you need to decide whether Respona should assign opportunities to authors of URLs people in the,. Marketing isn ’ t get ignored other blogger has said online, i ’ ve been following [! 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So, when it comes to link building for over [ Visits ] monthly.! Mention other reviews that your prospect has said that has helped you understand the to... Brands who want to reach to popular names and industry leaders go beyond liking their content, but where you!
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