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One common example of an influencer is a celebrity or popular social media personality who sponsors or endorses a product or service … Having selected and contacted a suitable influencer, the next step is to design and agree on the campaign.As this process is central to the collaboration, certain difficulties can arise. Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This is a eight stage process. Influencer marketing involves partnering with key individuals within your industry to promote your brand to their followers. Contact Barbara to set up your web PR publishing platform. Unboxing videos can be very effective for your influencer marketing strategy (and overall video marketing strategy) because of this. This course is about strategy. Marketing Proposal Template. 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